Thursday, February 28, 2008

The world does not need any more Premier League

One of the big stories swirling around the Barclay's Premier League this month has little to do with what's taking place on the pitch and a whole lot to do with marketing one of the hottest properties in world sport.

In early February, the Premier League began floating the idea of playing a 39th league match outside of Britain. The various scenarios concentrated on games to be played in China, Australia and the U.S.

From a Premier League operating standpoint, this makes good sense. Go over to the States, fill a 70,000 - 80,000 seat American football stadium, charge ridiculous prices for seats and negotiate a fat TV contract for the rights to broadcast the one-off match with a U.S. network.

The Premier League clubs seem cool to the idea, especially since most of the bigger clubs complain about too many matches. FIFA has outright condemned the move.

I think it is right to be skeptical of the proposal. While it would likely be a great moneymaker, it would continue to distance the game from fans who already feel alienated from the teams they support.

In North America, the MLS has been moving in the right direction for the past five or so years, slowly changing their league format to something more familiar to cultured football fans. It has come a long way, but still pales in comparison to the European game.

The MLS needs to continue to grow on its own terms, and doesn't need the added pressure of competition from Europe. The MLS will become a great league by continuing to spread its brand of football throughout the U.S. and Canada, not by trying to keep up with the Premier League.

An incursion by the Premier League or any other foreign league into developing football markets will have a detrimental effect on the progress the game is making in those countries. Fans can always get their fix via television, but live football should remain a domestic experience, free from the glow of brighter foreign lights.

No comments: